Marketing Management

Importance of Marketing Management

This programme gives students the opportunity to analyze business issues that are confronted by business executives in a global market. Special emphasis is placed in developing student skills in a global market, forging in this way competent marketing managers.While this programme maintains all the advantages of an MBA course - a wide range of knowledge that covers all the functions of a business - at the same time it provides the opportunity to specialize in the increasingly important field of Marketing.

Career Prospects

Successful graduates can fulfill the requirements of the following job descriptions - among others: